Post by account_disabled on Jan 2, 2024 2:04:34 GMT -5
Be creative and use a content map to develop a roadmap for every topic no matter how difficult it is. If some difficulties arise in the development process you will have to use redirects to get back on the right track. A content map gives the entire content process structure and order which then appears on the website in the content hub . What does content mapping mean Content mapping is as you probably guessed the process behind creating a content map.
As with mind mapping content mapping also requires targeted phases in which only the structure and brainstorming are concerned. A map can then be created step by step. It should be designed in such a way that external employees can Phone Number List also understand how the content planning is progressing and how the individual content builds on each other. In SEO there is the process of keyword mapping which is similar to content mapping. Building a content map First of all the structure of the content map must be based on the buyers journey and the respective content formats.
How the content map is designed is usually recorded in an Excel table. Under no circumstances should the following aspects among others be missing from the map Target grouppersona Attitude towards certain topics Lifecycle stage . time Psychographic data Demographic data New contentexisting content Of course each map can be individually different and tailored precisely to the needs of your company. The following figure shows again the phases of the buyers journey in Aconnection with suitable content formats. A selection of formats is shown in the following image.
As with mind mapping content mapping also requires targeted phases in which only the structure and brainstorming are concerned. A map can then be created step by step. It should be designed in such a way that external employees can Phone Number List also understand how the content planning is progressing and how the individual content builds on each other. In SEO there is the process of keyword mapping which is similar to content mapping. Building a content map First of all the structure of the content map must be based on the buyers journey and the respective content formats.
How the content map is designed is usually recorded in an Excel table. Under no circumstances should the following aspects among others be missing from the map Target grouppersona Attitude towards certain topics Lifecycle stage . time Psychographic data Demographic data New contentexisting content Of course each map can be individually different and tailored precisely to the needs of your company. The following figure shows again the phases of the buyers journey in Aconnection with suitable content formats. A selection of formats is shown in the following image.